Search Engine Marketing News

SEM News, SEO Tips and F.A.Q

Web Analytics - What can it do for your business? Web analytics plays such an important roll in search engine marketing. SEO, Pay Per Click, Email Campaigns and other forms of marketing drive the traffic to your website, but what do your visitors do once they reach it? Is your Pay Per Click campaign effective. Can you track the performance of the search engines and the keywords you are bidding for? More information about web analytics can be found by clicking this link.

Pay Per Click - Managed or D.I .Y

Pay per click is a very effective way of driving traffic to your website, but there is a lot to think about when developing an effective PPC campaign. Our Pay Per Click experttells you the Pro's and Con's about Managed and DIY pay per click campaigns. Click here for the full story.

Search Engine Optimisation - What's it all about?

Search engine optimisation is part science and part art form. Keyword research, indexing pages, ranking reports, inbound links and link campaigns are just a very small selection of the SEO techniques we utilise to boost the position of our clients search engine position. Click here to find out more about our SEO services.

Website Auditing - Quality Control

Websites that are maintained on a regular basis and those that have been developed some time ago can fall foul to programmng errors. Links to external pages that no longer exist and old slow loading pages can make your website looked uncared for to both your customers and the search engines. This can have detrimental effects to your sales and your search engine position. Read more about our website audit services.

Increase your brand's visibility and drive traffic to your website with SEM-Fusion.

Welcome to SEM-Fusion - Web Analytics

SEM-FUSION - Web Analytics Manchester - What is Web Analytics

What is Web Analytics?

Every time your website receives a visitor, their activity on that website is recorded and can be vigorously analysed. The amount of information this provides our data analysts is incredible. Web analytics provides unique data regarding the comings and goings of traffic from your website. It can provide information such as;

Who referred the visitor?
How did they navigate around your website?
Which keywords did that visitor use to find your website?
What is the ROI on you Pay per click campaigns?
How much traffic are the search engines sending to your website?
How much is that traffic worth to you?
Which are your most popular website pages?
How long does it take a visitor to make a purchase from your website?
How much is each visitor worth to your business?
Where do they come from?
And so much more.

Your website is like a shop

You should look at your website like a shop. If you could follow your customers around your shop you could find out so mush information about them. Which isles did they go down? What products did they pick up? Was that person a returning customer? How much have they spent in your shop over the past 3 months? How many times did they come to your shop before thay bought something?

Retailers spend millions of pounds each and every year analysing how their customers use their shops, which in turn helps them to run their shop much more effectively and makes sure their can find exactly what they are looking for in the quickest of time. The result is an increase their profits. Web analytics does exactly the same for your website.